Marketing Operations Manager

Hiring and how we work

See yourself at Twilio

Join the team as Twilio’s next Marketing Operations Manager.

This position is needed to lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows.

As Marketing Operations Manager, you will drive the evolution of Twilio's marketing and revenue operations infrastructure. You will tackle complex system integration challenges at global scale, leveraging cutting-edge AI technologies to automate workflows. This role offers the unique opportunity to make a high-impact contribution by transforming how we connect with customers, empowering you to Own the Outcome of your career growth as you shape our future marketing technology stack.

In this role, you’ll:

• Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates.
• Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.
• Manage end-to-end system integrations, including event and webinar platforms like CVENT and BigMarker.
• Integrate AI capabilities into marketing operations workflow designs to streamline core processes.
• Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack efficiently.
• Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with overarching go-to-market strategies.
• Bachelor’s degree in a related field.
• 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
• 3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker).
• Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
• Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.
• Experience working in a fast-paced, remote-first global environment.
• Hands-on experience working with Customer Data Platforms (CDPs) like Twilio Segment, as well as conversational marketing tools such as Qualified or Drift.
• Certifications in Marketo (e.g., Adobe Certified Professional) or Salesforce (e.g., Administrator).
• Passion for exploring emerging technologies and applying them to solve business challenges.

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