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MBA Full-Time Hire - Product Marketing
Verkada · San Mateo, CA · Posted 8 days ago
Own end-to-end launches and GTM plans for B2B SaaS products at HQ in San Mateo, partnering directly with Product, Sales, and Demand Gen to drive pipeline.
As the Product Marketing Manager, you will be responsible for overseeing new launches and GTM initiatives and ensuring their success in the market. In addition to leading launches, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. This role will report into our Associate Director of Product Marketing.
We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week .
- Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
- Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
- Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
- Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
- Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
- Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.
- Experience enabling and motivating sales teams to effectively position and sell products
- Must be graduating from an accredited MBA program in 2027
- 2-4 years of experience in product marketing in a B2B tech environment
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
- Strong ability to write for various audiences, including technical content
- Ability to help drive creative and content efforts across the marketing organization
- Expanded mental health support
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
…
This posting is sourced from Verkada's own career site — applying takes you there directly.
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There are 342 open roles at Verkada right now. This role centers on Product Marketing, B2B Marketing, Sales Enablement, and Cross-functional Leadership.
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