Performance Intelligence Strategist, Chevy

The Performance Marketing Strategy & Business Intelligence team serves as a group of “data detectives” for GM Marketing. The team combines complex, disparate business, marketing, media, website, audience, funnel, inventory, pricing, incentive, demand, competitive, and marketplace data to explain performance, identify opportunities, and create executive-ready narratives that drive action.

The Performance Intelligence Strategist, Chevy is a blended strategy, analytics, and storytelling role. This individual personally leads complex analyses and workstreams, translating granular findings into clear insights for marketing leaders and cross-functional partners. The role requires intellectual curiosity, strong business judgment, hands-on analytical expertise, and the ability to influence decisions through compelling, evidence-based narratives.

What You’ll Do: Performance Analysis and Business Diagnosis

• Integrate media and marketing (site, paid, owned, media) with business (inventory, pricing, incentive, demand, competitive) to create a connected tip to tail view of GM’s marketing performance.
• Interrogate data at granular levels—including channel, campaign, audience, creative, geography, nameplate, funnel stage, inventory condition, offer, and time period—to identify meaningful patterns and exceptions.
• Conduct multiple levels of root-cause analysis to explain performance drivers, anomalies, risks, and opportunities.
• Reconcile conflicting data sources, validate definitions and methodologies, pressure-test assumptions, and clearly identify limitations.
• Build analytical models and frameworks that support scenario planning, forecasting, prioritization, and investment decisions.

Executive Narratives and Strategic Recommendations

…