Performance Marketing Specialist

The Digital Marketing Specialist plays a key role in driving growth for the ASUS brand across Consumer PC, Commercial PC, Gaming PC, and Desktop categories in the U.S. market. This position is responsible for executing and optimizing paid media campaigns, managing ASUS owned digital properties (excluding social platforms), supporting SEO initiatives, and leading the ASUS U.S. affiliate marketing program.

This role collaborates closely with cross-functional teams including product, sales, ecommerce, channel, accounting, and creative teams to support product launches, promotions, and integrated marketing initiatives. The ideal candidate has strong analytical skills, CRM and first-party data knowledge, and hands-on experience in digital media planning and performance marketing.

Essential Duties and Responsibilities:

The responsibilities and essential job functions include but are not limited to the following:

Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.Support product launches, seasonal campaigns, and promotional initiatives through integrated digital media strategies.Partner with consumer and commercial product teams, sales, and channel teams to support go-to-market campaigns and lead generation initiatives.Leverage CRM and first-party data to execute B2C and B2B customer acquisition, retention, and lifecycle marketing programs, including segmentation and personalized targeting.Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy development, execution, optimization, and performance reporting.Develop affiliate promotions and seasonal campaigns in collaboration with product and ecommerce teams.Support SEO initiatives, including on-page and off-page optimization strategies to improve search visibility and performance.Monitor, analyze, and report on campaign performance, website traffic, customer behavior, and conversion metrics to identify growth opportunities.Analyze consumer trends, competitor activity, and product category insights; provide actionable recommendations.Ensure marketing creative assets comply with partner funding requirements and guidelines.Coordinate with the accounting team to manage and process vendor invoices.Stay current on digital marketing, advertising, and ecommerce industry trends.

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