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Performance Marketing Specialist
Razer Inc. · Singapore · Posted 39 days ago
Lead user acquisition strategy across Razer's global game portfolio with authority over budget allocation, channel strategy, and scaling across multiple titles.
Job Responsibilities :
Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio. The role will lead the planning, execution, and optimization of user acquisition campaigns to support global game launches. • Own and lead the global user acquisition strategy across multiple game titles and markets.
- Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
- Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
- Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.
- Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
- Analyze marketing performance data and translate insights into actionable growth strategies.
- Develop dashboards and performance reports to track campaign efficiency and ROI.
- Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
- Manage relationships with external agencies, advertising partners, and marketing platforms.
- Ensure marketing initiatives are aligned with overall publishing and growth objectives.
This posting is sourced from Razer Inc.'s own career site — applying takes you there directly.
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This role centers on User Acquisition Strategy, Marketing Analytics, Campaign Management, and Performance Data Analysis. There are 151 open roles at Razer Inc. right now.
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