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Personalisation & Loyalty Lead - Copenhagen

ECCO · Posted 6 days ago

mgr
5+ yrs expPersonalisationLoyalty programsCRMCustomer engagementDigital marketingProject managementStakeholder managementEmail marketing

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Personalisation & Loyalty Lead - Copenhagen

Play a leading role in shaping how ECCO personalises customer experiences globally, combining loyalty, data, technology and commercial insight to influence engagement across markets, channels and touchpoints. Drive the future of personalisation and loyalty at ECCO As Personalisation & Loyalty Lead, you will play a central role in advancing ECCO’s personalisation capabilities across markets, channels and touchpoints. This is a role with broad cross-functional exposure, where you will connect customer needs, business priorities and technology to create more relevant and engaging experiences for millions of customers. You will join the Engagement, Personalisation & Loyalty team and work closely with colleagues across Marketing, Digital, Data & AI, Technology, Analytics and external partners. As part of a collaborative and international environment, you will help shape how personalisation is embedded across the organisation while contributing to the continued evolution of our loyalty programme. In this role, you will identify opportunities, build business cases and lead initiatives from idea through implementation, testing and optimisation. More specifically, you will:

  • Identify and prioritise personalisation opportunities based on customer and commercial value.
  • Drive personalisation initiatives across web, email, SMS, social and other digital channels.
  • Lead cross-functional projects from discovery and concept development to launch and optimisation.
  • Collaborate with Data, MarTech, Digital and Analytics teams to turn insights into actionable customer experiences.
  • Contribute to the ongoing development and evolution of ECCO’s loyalty programme.

…

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This role centers on CRM, Personalisation, Customer Engagement, and Digital Marketing. There are 57 open roles at ECCO right now.

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