PPC Associate

Job Description Just imagine improving paid search campaigns that connect shoppers with LEGO® products across global markets. Then make it real.

About the role As our PPC Associate, you’ll join the LEGO® Global Media Activation team and help strengthen our branded digital ecosystem. You’ll use performance data to support LEGO.com, our online business and wider brand-building goals. This is a permanent role focused particularly on improving retail performance across the Americas.

Required Qualifications

• Managed paid search campaigns for an agency or in-house digital marketing role.
• Built account and keyword strategies using remarketing, performance targets, automation tools including working with Google Shopping.
• Launched and optimized advertising through Google Ads and Microsoft Advertising.
• Created audience segments in Adobe Analytics or Google Analytics, then used them for campaign optimization and evaluation.
• Allocated campaign budgets against planned activities, profitability measures and sales-growth outcomes.

Preferred Qualifications

• Worked with performance dashboards using Tableau, PowerBi, Looker Studio or Omniscope.
• Delivered global paid search campaigns involving market-specific content or language localization.
• Operated bid-management platforms such as Search Ads 360, Skai or Marin.

What you’ll build

• Identify optimization opportunities throughout the paid search marketing funnel.
• Build, launch and monitor search, display, shopping and YouTube campaigns.
• Manage daily campaign activity across Google and Microsoft advertising platforms.
• Report campaign results and practical recommendations to internal partners.
• Work with channel specialists to identify new performance opportunities across global markets.
• Improve global campaign performance globally, with a key focus on the Americas.
• Support projects connected to the team’s 2027 strategic goals.

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