Principal Applied Scientist, Ads Measurement Science

The Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) organization of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of their ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision.

This Principal Applied Scientist leads the technical vision and execution for Amazon Advertising's performance measurement. Our measurement products and tools help customers understand the holistic impact of their spend on Amazon Ads and optimize their portfolios. This is a complex, multi-disciplinary scientific space spanning machine learning, causal inference, statistics and experimentation, natural language processing, and generative AI. As a GenAI-first organization, we build foundational and agentic models that power advertiser use cases across Ads, while empowering our Applied Scientists to directly build and ship products.

You will guide a team of scientists with expertise across different domains to come together and innovate on some of the hardest problems in advertising, made more challenging by evolving privacy regulations and technological changes. In measuring the comprehensive impact of advertising, key challenges you will tackle include capturing impact: 1) both for identified and increasingly unidentified web traffic in light of an evolving global privacy landscape; 2) for outcomes across retailers, including both within and beyond Amazon; and 3) for both short- and long-term impacts of advertising.

Key job responsibilities

…