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Principal, Customer Education GTM
Snowflake Inc. · Chicago, IL · Posted 1 day ago
Build a brand-new education GTM function from scratch for Snowflake, owning strategy across On Demand learning and six ecosystem partners with a direct line to leadership.
Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market — with a particular focus on scaling our On Demand learning channel — and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.
- Own the end-to-end GTM strategy for Snowflake's education portfolio
- Define positioning, packaging, and channel strategy for On Demand learning
- Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
- Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
- Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
- Own the measurement framework: education → product adoption → consumption → retention
- Serve as the "voice of market" for education — synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
- Build the business case for scaling the education GTM function over time
WHAT WE'RE LOOKING FOR
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This posting is sourced from Snowflake Inc.'s own career site — applying takes you there directly.
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This role centers on Go-to-market Strategy, Product Marketing, Demand Generation, and Growth. There are 399 open roles at Snowflake Inc. right now.
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