Principal Data Scientist, Marketing Measurement

Marketing Science sits within Upstart's Growth, Product, and Ops Analytics team and partners with growth marketing on every channel that brings borrowers to Upstart: direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. Our job is to tell the business which of those dollars are working, and then help decide where the next one goes.

As our Marketing Measurement lead, you'll own how Upstart answers some key questions about its marketing spend. What did each channel actually cause? How should credit be shared across the touches a borrower saw before applying? Where should next quarter's budget go? The answers decide whether a dollar of spend buys a funded loan or takes credit for one that would have arrived anyway.

We're looking for a data scientist with deep experience in causal inference and marketing measurement to be the measurement partner for our marketing, finance, and product leaders, and the person they trust to say when the evidence is strong enough to move the budget.

How you’ll make an impact

• Guide incrementality measurement across our marketing channels, working with the analysts who run tests in each channel on design and interpretation, so the team knows what each channel causes rather than what it gets credit for
• Apply causal inference methods when a clean test isn't feasible, so budget decisions still rest on causal evidence
• Build and maintain the attribution approach that splits credit across direct mail, digital, partnerships, and email, including channels where a borrower never clicks anything
• Turn measurement results into spend allocation recommendations that marketing and finance use to plan budgets
• Use marketing mix models alongside experiments and attribution, and work out which to trust when they disagree
• Automate recurring measurement reporting, so your time goes to interpretation and recommendations
• Mentor analysts across the team and review their measurement work

Minimum Qualifications

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