Principal Marketing Manager, Marathon (Contract)

The Bungie Publishing team is seeking a Principal Marketing Manager (Contract) to lead integrated global go-to-market strategy and planning for Marathon. Reporting to the Director, Marathon Franchise Marketing, this role will translate franchise strategy, product roadmaps, audience insights, and business objectives into cohesive marketing plans that acquire new players, reengage existing owners, and deepen the commitment of Marathon’s active community.

You will serve as a senior cross-functional leader across Brand, Product Marketing, Growth, Community, Communications, Creative, Analytics, Finance, regional teams, and Development. The ideal candidate combines strategic judgment with operational leadership: someone who can create clarity from complexity, align senior stakeholders around difficult decisions, and continually improve our plans through player insight and performance data.

Responsibilities

· Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals.

· Translate franchise strategy, product roadmaps, audience priorities, and business objectives into clear marketing strategies, launch architectures, milestones, and investment recommendations.

· Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels.

· Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning.

· Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently.

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