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Principal Product Manager - Technical, Ads Demand Tech Products, Targeting
Amazon · Palo Alto, CA · Posted 2 days ago
Own the targeting strategy for Amazon's Display, Video, and Audio ad buying system, shaping how AI and agent-driven shopping signals decide who sees an ad across billions of daily bid requests.
Amazon Demand Tech products helps marketers, sellers, and app developers promote their products across mobile, connected TV (CTV), and the open internet at scale. You will own the targeting strategy for our Display, Video, and Audio ad buying system, deciding which audiences an advertiser reaches and why, and you will do it as artificial intelligence (AI) reshapes how shoppers discover and buy. You will lead product and business strategy alongside a team of product managers, engineers, and applied scientists to deliver measurable results for advertisers of all sizes.
Our systems process billions of bid requests daily, combining many shopping and app signal sources to decide whether to show a given ad to a given person at a given moment. Targeting sits at the center of that decision. As shoppers increasingly rely on AI assistants and chat agents to research and transact, the signals that describe intent are noisy and changing quickly. Your job is to build targeting products that interpret this evolving behavior and help advertisers reach the right audiences, including the agent-driven experiences that are becoming part of everyday shopping.
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This role is one of 2,415 Product Manager openings and centers on Product Management, Roadmap Strategy, Technical Product Management, and E-commerce. There are 17,473 open roles at Amazon right now.
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