Principal Product Manager (Web Experience)

Also, feel free to check out why:

We’re hiring a Principal Product Manager, Web Experience at Workato .

Our website is where buyers form their first impression, analysts understand our direction, technical teams evaluate our platform, and customers discover what they can do next.

We’re looking for a product leader to own that experience—bringing together visitor needs, company narrative, design, content, and technology to build understanding, trust, and growth.

This is a senior individual contributor role with company-wide influence and ownership of the website strategy, roadmap, priorities, and measurable outcomes.

• Visitor needs and strategy: Understand our audiences through research, analytics, and customer feedback. Define priority journeys and a roadmap tied to visitor and business outcomes.
• Information architecture and navigation: Make our platform and content easy to explore through clear site structure, taxonomy, search, and discovery paths.
• Design and brand experience: Partner with Design to shape visual storytelling, layouts, and interactions that communicate our value and build confidence.
• Content and evaluation journeys: Connect product pages, solutions, customer stories, analyst research, resources, on-demand videos, events, demos, documentation, and learning experiences.
• Growth and experimentation: Improve acquisition journeys and qualified conversion. Test copy, layouts, navigation, forms, and calls to action; turn findings into shipped improvements.
• Governance and delivery: Own prioritization and experience standards. Establish content ownership, freshness, and launch readiness, partnering with Engineering on performance, accessibility, and measurement.

Core skills and experience

…