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Principal Product Marketing Manager, Competitive
GitLab · Remote, Canada; Remote, United States · Posted 35 days ago
Own GitLab's competitive AI strategy end-to-end with $168K–$286K base salary and executive visibility to shape how the market perceives agentic software development.
An overview of this role
As Principal Product Marketing Manager, Competitive, you own GitLab's competitive point of view on AI and agentic software development and serve as the authority on our market differentiation. You consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership.
With deep experience in the modern SDLC and agentic tooling, you collaborate with developer advocacy and conduct primary market analysis to drive positioning, field assets, competitive plays, and partnership strategy.
In your first year, you will establish a defensible AI and agentic narrative and an agile operating rhythm that turns market signals into action.
Reporting to the Senior Director, Product & Solutions Marketing, you will operate with executive visibility and autonomy, measuring success by win rates, competitive displacements, and market leadership in the AI and agentic category.
Some examples of projects:
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This posting is sourced from GitLab's own career site — applying takes you there directly.
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This role is one of 45 Product Marketing Manager openings in Remote and centers on Deep Domain Expertise In Sdlc, Devsecops, And Agentic Software Development, Track Record Of Driving Competitive Positioning With Measurable Win-rate Impact, Fluency In Ai/agentic Coding Landscape And Competitor Exposure, and Established Thought Leadership With Industry Recognition. There are 253 open roles at GitLab right now.
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