Principal Product Marketing Manager, Firefly

The opportunity Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.

What you'll do

• Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value
• Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps
• Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams
• Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe.com, email, and paid
• Develop and own post-launch optimization strategies informed by usage data — identifying where customers are in their Firefly journey and what interventions accelerate adoption
• Contribute to the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes
• Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships
• Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value
• Influence the roadmap using customer insight and market analysis — champion the customer's needs within the product process

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