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Principal Product Marketing Manager
GoFundMe · San Francisco, CA · Posted 22 days ago
Shape GoFundMe's nonprofit marketplace strategy from the ground up, driving product direction and company-wide alignment on a foundational market opportunity.
Join us! GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role sits at the intersection of consumer and B2B - you'll help shape our nonprofit marketplace strategy: which organizations we should serve, what differentiated value we can deliver, and how we position a fundamental evolution in our value to nonprofits.
This is an early-stage opportunity with foundational questions still to answer. You’ll validate our ideal customer profile, deeply understand their needs and how that translates to product requirements, and develop positioning that makes GoFundMe’s evolving role clear and compelling. Your work will directly inform product priorities, investment decisions, and go-to-market strategy.
We’re looking for a strategic, hands-on leader who thrives in a complex, rapidly changing environment - identifying the questions that matter most, charting a clear path forward, and building alignment to act.
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This posting is sourced from GoFundMe's own career site — applying takes you there directly.
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This role is one of 45 Product Marketing Manager openings in Remote and centers on Product Marketing, Market Strategy, 0-to-1 Product Development, and Customer Research. There are 22 open roles at GoFundMe right now.
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