Principal Research Scientist | MADS Science, Ads Science & Tech (ASAT)

We are seeking a Principal Measurement and Attribution Analytics scientist to further the development and application of analytics methods to examine the complex data flows of measurement, attribution and shopper analytics and to translate deep-dives into actionable insights for our product teams. In this role you will develop new tools to analyze our advertising data to help improve the performance of our bidding algorithms, targeting and relevance systems, help advance our supply strategy, and evaluate the adoption and impact of feature releases.

Key job responsibilities

• Analyze data trends regarding supply, optimization, ad load, and advertising mix effects that affect advertiser performance and contribute to achieving advertiser goals.
• Present papers to senior leaders on issues like feature development impact on identity recognition rates, and changes of ad selection systems to improve fill rate highlighting insights that will inform our business development and engineering roadmaps.
• Identify, standardize, and operationalize KPIs to effectively measure the performance of all systems involved in ad serving, and use trend insights to inform business priorities.
• Partner with engineering teams to define data logging requirements and getting these prioritized in engineering roadmaps.
• Validate financial models through analysis
• Develop and own ad revenue and supply intelligence analytics decks that provide ongoing deep-dives

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