Product Manager

We are hiring a Product Manager — Household Data Products to own a portfolio of data products within Target's Household product line: from household definitions and taxonomy, through certified datasets, pipelines, quality and governance, to the applications that Media, Promotions, Merchandising and Loyalty teams use to make decisions.

Household is how Target understands its guests as the real-world units that shop together. This role takes the household foundation and turns it into trusted, reusable data products and decision-ready applications — answering questions like which households we acquired, retained or reactivated, what drove it, and how we should market, promote and assort for them.

This is a hands-on role that works closely with Data Engineering, Analytics, Data Science, Identity and business partners. You will partner with DE day-to-day across a medallion (Bronze/Silver/Gold) architecture, shape schemas and data contracts, and make sure household data products are trusted, well-governed and adopted. The core job is to translate technical capability into business outcomes.

Household Foundations – Must Have

You will help build and own the household foundation layer that every downstream use case depends on: stable, certified household datasets built on the enterprise household identity (owned by the Identity team), with consistent definitions that business partners can trust and reuse.

• Household lifecycle definitions and formats — acquisition, retention, reactivation and new-to-category — agreed with Analytics and Finance and published as certified data products.
• Household attributes and taxonomy — life stage, composition, demographics, interests and purchase behaviour, including third-party enrichment — with clear ownership, lineage and refresh cadence.
• Household-level enterprise KPIs such as household-based conversion, taken from definition through UAT, sign-off and production.

Household Applications – Must Have

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