Product Manager - Trading API

Our Trading API product team at Alpaca is looking for a Senior Product Manager to drive growth across Alpaca’s direct channel — from core Trading API products to Alpaca Connect / Marketplace, our ecosystem for third-party apps and partners. In this role, you will define and ship product initiatives that deepen developer and trader engagement, expand the partner ecosystem, and grow trading volume and revenue, while closely collaborating with engineering, design, data, marketing, partnerships, operations, and other cross-functional teams across Alpaca.

Your Responsibilities:

• Shape the Alpaca Connect / Marketplace roadmap: self-service partner onboarding and approval, app discovery and distribution, OAuth / consent experiences, and platform utilities that help partners get found, adopted, and scaled
• Help drive Trading API product strategy by deeply understanding customer and partner needs and behaviors, analyzing ROI, assessing market competition, and evaluating build-vs-buy opportunities
• Define and own product requirements, partnering with engineering, design, operations, data, partnerships, and other cross-functional teams to deliver high-quality products on time
• Own product metrics by leveraging data analytics to measure success, identify opportunities, and drive continuous improvement
• Guide go-to-market strategy and execution, partnering with marketing, sales, partnerships, and operations to drive product adoption, activation, retention, and revenue growth
• Drive Trading API growth— acquisition, activation, retention, and monetization — by deep-diving the user funnel, removing friction, optimizing conversion, and running experiments that move trading volume and revenue
• Take ownership of ad hoc projects and initiatives as business needs evolve

Who You Are (Must-Haves):

…