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Product Marketing Manager, AI Growth Enterprise Products
Meta Platforms · Singapore · Posted 3 days ago
Shape the 0-to-1 go-to-market for new AIGC and B2B AI products launching from APAC, owning naming, positioning, and pricing for standalone offerings with no existing playbook.
Meta’s Cross-Functional (XF) APAC Products team spots emerging trends that start in APAC, turns them into products we can monetize, and scales what works to the rest of the world. Working closely with local markets and our business teams, we define new ways to build, launch, and scale solutions from the APAC. Our current focus is on a portfolio of new AI products, led by AI-generated content (AIGC) products for businesses. We're looking for an experienced business product marketer to lead the go-to-market strategy for AIGC and AI B2B solutions for SMBs and enterprises. These are standalone products with no existing playbook, so the work is 0-to-1: naming, positioning and messaging, pricing and monetization, and go-to-market plans and activations, starting in APAC launch markets. You'll bring market and competitive insight, especially from the APAC region. You'll shape product strategy with the product team, and partner with teams across Meta. This role suits someone self-driven, curious about AI, and excited by APAC's distinct market trends.
This posting is sourced from Meta Platforms's own career site — applying takes you there directly.
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This role is one of 349 Product Marketing Manager openings and centers on Go-to-market Strategy, Product Marketing, and B2B Marketing. There are 1,402 open roles at Meta Platforms right now.
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