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Product Marketing Manager, AI Solutions – Higher Education & Research
HP Inc · Fort Collins, CO · Posted 7 days ago
Own the messaging, GTM strategy, and launch leadership for HP's AI infrastructure solutions across universities and research institutions, from GPUs to agentic AI frameworks.
Product Marketing Manager, AI Solutions – Higher Education & Research Description - Job Summary This role is responsible for defining, planning, and executing the product strategy, collaborating with various teams to deliver software solutions that delight customers and meet business goals. The role plans and manages technical programs or projects, effectively steering them to meet specific roadmap and feature objectives. The role develops a comprehensive software vision and roadmap for product initiatives.
Key Responsibilities Strategic Positioning & Messaging
- Own the messaging framework, value proposition, and competitive positioning for HP AI solutions within the Higher Education & Research segment.
- Define differentiated narratives for universities, research institutions, faculty, researchers, AI centers of excellence, and IT decision makers.
- Translate complex technologies including AI infrastructure, GPUs, workstations, AI software, hybrid AI environments, and agentic AI frameworks into business and research outcomes.
- Serve as the market expert for AI adoption trends, research computing needs, and emerging higher education priorities.
- Influence portfolio and roadmap decisions by bringing market insights, customer feedback, and competitive intelligence to cross-functional teams.
Go-to-Market Strategy & Execution
- Lead end-to-end go-to-market strategy for AI solutions targeting Higher Education and Research customers.
- Develop segment strategies, audience prioritization, launch plans, and growth initiatives aligned to business objectives.
- Partner with regional teams to drive adoption, pipeline creation, and customer engagement.
- Establish success metrics, track market performance, and continuously optimize GTM effectiveness.
- Drive alignment across product, marketing, sales, and partner organizations to ensure consistent execution.
Sales & Partner Enablement
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There are 890 open roles at HP Inc right now. This role is one of 349 Product Marketing Manager openings and centers on Product Marketing, Go-to-market Strategy, AI Infrastructure, and Generative AI.
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