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Product Marketing Manager (EndPoint, NetSec, SASE)
WatchGuard · Seattle, WA · Posted 238 days ago
A Day in the Life
Your day begins with responding to a few emails and catching up on the latest cybersecurity news. You see an email from a Field Marketing Manager in Europe requesting content support for a local marketing event. You review the request, create the piece they need and send it off for translation. Now, it is time to jump into some meetings.
You open Microsoft Teams for your regular weekly check-in with the Product Manager for your product line. Together, you review the status of the upcoming release, the key capabilities, and the timing. After the call, you update your product launch plan, modify the messaging and use case coverage and start building out the launch deliverables, request resources and enter deadlines.
Then, you transition to a meeting with the Creative and Web teams to review a revamped webpage designed to reinforce the competitive differentiators for your product. You drafted the copy already and will now collaborate on the graphics and consider the webpage template options together.
It’s time for lunch and a workout before the second half of your day begins. After lunch, you blocked out writing time, and today, you are working on training content for the field team and partners. Your focus is positioning the upcoming release, what use cases the new features cover, and how the features differentiate the product from the competition. You’re careful to create content that is straightforward and powerful.
When you reach a good stopping point, you take a moment to check in with the Sales Engineering Lead on your product to get feedback on the challenges the team is experiencing with positioning the product and demonstrating value. You work with the sales engineer to update some materials and note changes to the demo story you will share with your product manager.
You finish your day preparing a few slides to present key status updates and action items for an upcoming release to share with the team in the weekly product launch meeting.
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