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Product Marketing Manager
KG Mobility · Virtual, MI · Posted 18 days ago
Own positioning, GTM launches, and sales enablement for automotive retailers, agencies, and OEMs, turning complex products into customer value stories.
What You'll Do
- Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.
- Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
- Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
- Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
- Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.
What You'll Bring
- 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.
- Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.
- Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.
- Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously.
- Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority.
- Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes.
- Experience with automotive, mobility, data and analytics, or technology solutions is preferred.
- Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.
This posting is sourced from KG Mobility's own career site — applying takes you there directly.
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There are 97 open roles at KG Mobility right now. This role is one of 349 Product Marketing Manager openings and centers on Product Marketing, Positioning And Messaging, Go-to-market Strategy, and Enterprise Buying Cycles.
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