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Why you fitThis role calls for Go-to-market Strategy and Product Positioning — tell us what you know and we'll check the rest.
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Product Marketing Manager, Platform

Anthropic · San Francisco, CA · Posted 52 days ago

$320k–$320khybridmgr
10+ yrs expProduct MarketingGo-to-Market StrategyProduct PositioningProduct MessagingAPI MarketingDeveloper MarketingSales EnablementProduct Launches

We're looking for a product marketer to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.

In this role, you'll partner with Product to bring new capabilities to market, write the positioning and messaging that explain what each one does and who it's for, and give Sales the narratives and materials they need to win technical deals. If you've run launches for developer platforms, API products, or technical infrastructure and want to launch new capabilities every week, this role is for you.

  • Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
  • Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
  • Drive product launches that generate market momentum, from flagship releases to incremental feature updates
  • Design and implement developer marketing campaigns to drive API adoption and platform usage
  • Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
  • Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
  • Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market

Minimum requirements

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Related roles

There are 712 open roles at Anthropic right now. This role is one of 42 Product Marketing Manager openings in San Francisco, CA and centers on Go-to-market Strategy, Product Positioning, API Marketing, and Developer Tools Marketing.

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