Senior CRM Executive (Retention) - Global

Senior CRM Executive (Retention) - Global

Location: Remote UK

Hours: Full-time (37.5 hours per week)

Salary: 35,000 - 45,000 per annum

The Senior CRM Strategy Executive Global plays a strategic and analytical role in scaling CRM retention programs across all markets. With a deep understanding of behavioural insights, automation, and lifecycle strategy, this role is pivotal in shifting CRM from single-send campaigns to fully optimised, predictive journeys that drive conversion and loyalty globally.

Working within the Retention and Engagement team, this role will use data, behavioural insight, competitor research and experimentation to improve customer lifetime value, reduce churn, and maximise the commercial value provided by CRM.

Key Responsibilities:

Develop and own the global CRM retention strategy for free trial and paying user segments. Design and iterate on high-impact journeys leveraging predictive behaviour, segmentation, and automation tools Drive AB testing and experimentation, partnering with analytics to assess impact on CLTV, churn, and conversion Align with local CRM teams to ensure global strategies are insight-informed and localised effectively Integrate loyalty, reactivation, and upgrade strategies across regions using first- and third-party data Collaborate with product, commercial, and local marketing to ensure CRM campaigns drive business growth Build dashboards and reports that translate funnel data into actionable insight for senior leadership Identify and scope improvements to CRM tools and workflows, working with Product/Tech to enhance capabilities Coach and support regional CRM execution teams in delivering high-performing local variants of global strategies Skills & Experience:

…