Senior Data Scientist, GTM Data Science

The Opportunity We are looking for an experienced Data Scientist to join Adobe’s Go-To-Market (GTM) Data Science & Analytics team. In this role, you will help build growth strategy for Adobe’s Adobe.com B2C business. You will apply data science to key moments across the entire customer journey, from acquisition and conversion to engagement, monetization, and retention. You will partner closely with teams across GTM Strategy, Product, Marketing, and Finance to identify growth opportunities, explain performance shifts, improve decision-making, and influence strategy through data. This is a high-impact role for someone who enjoys solving ambiguous business problems, connecting data to action, and working directly with cross-functional leaders.

What you'll do

• Analyze customer behavior across the end-to-end funnel to identify factors influencing acquisition, conversion, retention, and churn.
• Use exploratory data analysis to uncover hidden patterns throughout the customer lifecycle. You’ll investigate anomalies in the funnel, identifying whether shifts are driven by market trends, product changes, or technical friction.
• Drive Run-the-Business (RTB) by analyzing weekly performance across the GTM funnel to understand drivers of acquisition and retention.
• Communicate insights clearly to senior leaders, turning complex analysis into simple, decision-ready narratives
• Elevate the team’s technical bar by contributing to shared code libraries, peer-reviewing complex analyses, and partnering with Data Engineering to optimize our data architecture for high-velocity analytics.

What You Need to Succeed

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