Senior Director, Demand Generation

We’re hiring a hands-on builder to own our demand engine end to end. You will run a performance marketing machine (paid, SEO/AEO, lifecycle) and connect it to an allbound motion. Inbound, outbound, ABM, partners and community will feed one shared, signal-driven pipeline instead of competing silos.

This is not a role about managing agencies and reporting on MQLs. You will prototype workflows with AI agents, enrichment tools and automation, then scale them with a team and GTM Engineering. Your pipeline number is the one the CRO and CEO check every week.

Pipeline and revenue: Own sourced and influenced pipeline across SMB, mid-market and enterprise. Set clear targets, channel-level CAC and payback, and a pipeline forecast Sales trusts.Performance engine: Scale paid search, paid social, video and review sites, along with SEO and AEO/LLM visibility. Improve conversion on landing pages and signup flows, and run a disciplined weekly experimentation cadence.Allbound motion: Design one system where intent signals (web, product, call data, third-party) trigger the right play: ads, email, SDR outreach, ABM, or events and partner co-marketing. Align closely with Sales Development and Sales on routing, SLAs and follow-up.AI and automation: Build and ship AI-powered workflows for list building, enrichment, scoring, personalised outreach, creative and reporting. Use tools like Clay, n8n or Zapier, Claude or GPT agents, and HubSpot/Salesforce. Partner with GTM Engineering and Marketing Ops, and write the first version yourself when needed.New channels: Test and scale emerging channels such as communities, podcasts, newsletters, creators, partners, marketplaces, Reddit and LLM surfaces. Set clear kill/scale criteria for each.Measurement: Own attribution and the single source of truth for funnel metrics (CPL, MQL to SQL, SQL to Opp, pipeline per dollar, payback), working with RevOps.Team and budget: Lead and grow a team across paid, content/SEO, lifecycle, ABM/field and growth engineering. Manage agencies, own the demand budget, and allocate it based on performance.

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