Senior Director, Marketing Operations & Analytics

Sr. Director | Reports to the CMO | Leads a team of 4 | Global scope across the Americas, EMEA, and APJ | Location: US

You will lead the team that sets marketing's pipeline targets with Sales, measures what drives revenue, runs campaign operations, and builds the AI agents our marketers use every day. You will bring a point of view to the marketing leadership team on where we invest.

• Own the pipeline number with Sales. You will set marketing's pipeline targets by region, segment, and channel, and measure progress against them.
• Build an AI-run marketing team on Dataiku. You will design and govern the agents our marketers rely on, and your work becomes a story we tell customers.
• Shape where the money goes. Your analysis guides marketing investment decisions and reaches the CMO and the board.
• High leverage, global reach. A team of four covering three regions, with a mandate to grow capacity through automation and AI rather than headcount.

Set and measure the number

• Build the funnel model that works back from bookings and ARR targets to pipeline, engagement, and coverage targets, agreed with Sales.
• Launch a new account-based attribution model and make it the one Sales uses in pipeline reviews.
• Own the marketing performance scorecard: one source of truth, shared with Sales, from brand awareness through account engagement to pipeline.
• Measure the return on every program and event, so we fund what works and cut what doesn't.

Run the marketing engine

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