Senior Field Marketing Manager - DACH

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See yourself at Twilio

Join the team as Twilio's next Senior Field Marketing Manager – DACH.

This position is needed to lead and execute the regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH), accelerating pipeline conversion and driving measurable revenue growth across key target enterprise accounts.

As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s DACH region. Working in lockstep with DACH Sales Leadership, you will design and deliver targeted 1st-party events, executive roundtables, technical workshops, and partner co-marketing activations. You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core product lines, including WhatsApp for Business, Voice AI, and Conversations.

In this role, you'll:

• Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
• Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points.
• Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt).
• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
• Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up—is tailored to the nuances of DACH business culture and regional compliance/legal standards.
• Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity.
• Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
• Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
• Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.
• 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.
• Deep familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
• Fluent/Native German (written and verbal) communication skills, along with impeccable English, to write compelling local messaging and engage with DACH buyers and local agencies.
• Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
• Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
• Exceptional organisational discipline and project management skills to manage multiple complex event activations simultaneously without losing attention to detail.
• Bachelor’s degree or equivalent practical experience.
• Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

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