Senior Group Product Manager, Marketing Platform

Upstart’s Marketing Platform team builds the technology foundation that enables our Lifecycle, Digital, Direct Mail, and Partner marketing channels to operate efficiently and make data-driven decisions. The team partners closely with Marketing, Engineering, Analytics, and Machine Learning to improve marketing workflows, measurement, and attribution while creating opportunities for more coordinated, AI-powered marketing capabilities.

As the Senior Group Product Manager, Marketing Platform at Upstart, you will lead the strategy and evolution of our marketing technology ecosystem, identifying opportunities to simplify systems, improve workflows, and establish scalable solutions across channels. You will manage and develop a team of Product Managers while shaping a long-term platform vision that enables more effective marketing and supports future innovation.

How you’ll make an impact

• Define and drive the product strategy and roadmap for Upstart's marketing technology platform, aligning investments with business priorities and channel needs.
• Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, opportunities for integration, and areas for improvement.
• Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross-channel measurement, attribution, and marketing operations.
• Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem.
• Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution.
• Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization.

Minimum Qualifications

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