Senior Growth Marketing Manager, Influencer Affiliates

The community you will join:

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Senior Manager Influencer Affiliates, you will play a critical role in scaling and managing a growing social and influencer marketing program within our team.

The difference you will make:

We are seeking a world-class strategist and operator to grow and oversee the largest region of our Influencer Affiliates program. You will be responsible for end-to-end execution of this program within the larger growth channel strategy. You will collaborate closely with key stakeholders across Comms, Paid Media, Product, Engineering, Data Science, and Analytics to ensure that the program meets an exceptionally high bar for content delivery, quality, and ROI.

The role will have both a strategic and operational component; we are looking for someone who excels in both areas and is willing to engage in hands-on work. You will be working directly with influencers as well as internal stakeholders at scale.

In this role, you will:

• Scale US & CA program ROI, while managing a large group of influencers relationships at scale. This means everything from reviewing content to processing payments for their work.
• Identify new influencer talent to recruit and onboard into the program.

In consultation with Comms and local country teams, develop an editorial calendar and corresponding marketing briefs for both evergreen and one-time campaigns.

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