Senior Lifecycle Manager

Synthesia is growing fast, and lifecycle is how we turn that growth into lasting customer relationships, guiding every user from first signup to real value. Every month we send 150+ emails to 1+ million contacts, and as we launch new products and enter new markets, that scale and its impact on revenue will keep rising.

As Senior Lifecycle Manager, you’ll build one of the most exciting lifecycle programmes in Europe. You’ll own the product-led growth motion after signup: the journeys that turn new users into activated, paying and expanding customers. You’ll build automations triggered by what users do in the product and set the standard for how every customer-facing email Synthesia sends works together as one experience. You’ll partner with Product, Product Marketing and Data teams to build a lifecycle engine that grows with the company.

• Customer journeys: Design, build and optimise lifecycle journeys that support customers throughout their experience with Synthesia, from activation, adoption and engagement through to expansion, retention and winback.
• Lifecycle automation: Own the end-to-end implementation of lifecycle programmes, from audience segmentation and behavioural triggers to workflow logic, suppression rules, QA and performance monitoring.
• Experimentation: Develop and execute structured experiments to continuously improve lifecycle performance. Test messaging, timing, segmentation and journey design, analyse results and turn learnings into actionable improvements.
• Data-driven personalisation: Leverage product usage, customer attributes and engagement signals to deliver increasingly relevant lifecycle experiences.
• Lifecycle quality and deliverability: Own campaign QA and testing processes, support email deliverability and sender reputation and help establish best practices for segmentation, frequency management and customer experience.
• AI-powered lifecycle: Explore and apply AI to make lifecycle marketing more effective and efficient. From content creation and dynamic personalisation to workflow automation, identify opportunities to improve both the customer experience and how we work.

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