Senior Lifecycle Marketing Manager

We’re looking for a Senior Lifecycle Marketing Manager to help build and scale the programs that turn eligible members into engaged, active Leap members. Reporting to the Head of Member Activation & Lifecycle Growth, you’ll play a key role in developing lifecycle strategy while owning the day-to-day execution and optimization of member communications across email, SMS, direct mail, landing pages, employer channels, and more.

You’ll work across the entire member journey, from initial awareness and enrollment through activation, treatment, ongoing engagement and retention, identifying the right message, channel, and moment to help members take the next step.

This is a hands-on individual contributor role with meaningful ownership across both lifecycle strategy and execution. You’ll help shape how Leap engages members throughout their journey, translating insights and business priorities into thoughtful, multi-channel programs that drive action. You’ll own programs from strategy through launch and optimization, bringing together strong lifecycle strategies, operational excellence, experimentation, and a deep understanding of the member experience.

You’ll work closely with Client Success, Member Services, Clinical, Product, Data, Sales, and other teams to create a member experience that is clear, supportive, personalized, and measurable.

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