Senior Manager, Data Science

Marketing Science sits within Upstart's Growth, Product, and Ops Analytics team and answers two questions for the business: is our marketing working, and where should it go next? The team's analysts and data scientists are embedded with growth marketing across every channel that brings borrowers to Upstart, including direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. Within a channel, they work out what's performing and how to make it better. Across channels, they look at how spend should be divided and how each channel affects the others.

At Upstart, a marketing dollar only pays off if it reaches someone our AI models approve and who then takes the loan, so the team's questions go well past the click. And since we see the full path from first touch to funded loan, the team can measure marketing against that outcome rather than a stand-in for it.

You'll lead that team and work directly with Upstart's marketing leaders, acting as a thought partner to optimize for what is best for the company. We're looking for an experienced data science and analytics leader who can raise the impact this team has on Upstart's growth.

How you’ll make an impact

…