Senior Manager, GTM Strategy & Commercialization

Overview: The Senior Manager, GTM Strategy & Commercialization is responsible for developing regional go-to-market strategies that drive product adoption, revenue growth, and commercial success. This role serves as a strategic partner to Product, Sales, B2B Marketing, and Sales Enablement teams, translating business priorities into actionable GTM plans and compelling internal narratives. The individual will lead the development of commercialization strategies, align stakeholders around a common vision, and ensure strategic initiatives are effectively communicated across the organization. Acting as the bridge between strategy and execution, this role will help socialize, evangelize, and scale GTM strategies through executive communications, leadership forums, sales enablement activities, and regional engagement programs.

The ideal candidate combines strategic thinking, executive storytelling, stakeholder management, and strong AI fluency to accelerate how strategies are developed, communicated, and adopted across the region. Knowledge of Product Lifecycle Management (PLM) is beneficial to support launch planning and commercialization activities but is not the primary focus of the role.

Key Responsibilities: GTM Strategy Development:

• Lead the creation of regional GTM strategies for products, solutions, and strategic growth initiatives.
• Assess market opportunities, competitive dynamics, client needs, and commercial priorities to develop actionable commercialization plans.
• Partner with Product leaders to translate product vision into clear market strategies.
• Define strategic recommendations to accelerate adoption, revenue realization, and market penetration.
• Drive alignment across Product, Sales, Marketing, and regional leadership teams.

Strategic Narratives & Executive Communications:

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