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Senior Manager, Product Marketing

Benevity · Calgary, Alberta · Posted 41 days ago

mgr
8+ yrs expProduct MarketingGo-to-Market StrategyMessagingProduct PositioningTeam LeadershipPeople ManagementStrategic PlanningMarket Research

As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.

Team Leadership & Coaching

  • Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
  • Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
  • Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
  • Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
  • Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
  • Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
  • Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
  • Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.

Strategic Execution (The "Player" Role)

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This role centers on Product Marketing, Team Leadership, Go-to-market Strategy, and Messaging. There are 30 open roles at Benevity right now.

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