Senior Manager, User / Innovation Research

Job Description About the role

As our Senior Manager, User/Innovation Research, you'll play a senior strategic role at the heart of product and proposition innovation within the LEGO Group Creative Play Lab. You'll own the research and learning agenda across multidisciplinary innovation projects, ensuring audience insight is embedded into every stage of development. By combining rigor, curiosity and creativity, you'll help teams build experiences grounded in human insight and de-risked for market success while supporting and developing a team of researchers.

This is a Senior Manager level People Leader role. This role will be based in our Billund Project House. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home.

Required Qualifications

• Delivered user, design or innovation research that informed product, service or proposition development whilst working in multi-disciplinary teams.
• Built mixed-methods research programmes across multiple markets to systematically stress-test and de-risk propositions.
• Led end-to-end qualitative research design, moderation and insight synthesis.
• Deep experience collaborating with design, marketing, engineering and strategy stakeholders, and using evidence-based recommendations to drive decision-making.
• Ability to situate user insights alongside commercial and operational/technological constraints, to highlight trade-offs and ensure propositions are feasible to deliver and attractive for the business.
• Developed and coached researchers within multidisciplinary teams.

Preferred Qualifications

• Conducted research with children to inform product or experience development.
• Worked within the toys or entertainment industry.
• Applied digital research and synthesis platforms to generate actionable insights.

What you'll build

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