Senior Marketing Manager, Educational Bootcamp Program, Amazon Ads

Amazon Ads is looking for a Senior Marketing Manager to own the offline execution engine behind Amazon Ads China's advertiser education program. This role is the single-threaded owner for planning, running and scaling our Full Funnel Bootcamp series — our scaled, open-to-all education flagship for CN cross-border advertisers — plus a growing portfolio of co-hosted bootcamps with Amazon Global Selling (AGS) and third-party vertical media partners.

Key job responsibilities Strategy & roadmap

• Own the strategy and annual roadmap for the Amazon Full Funnel Bootcamp series and the full co-hosted bootcamp portfolio with AGS and 3P vertical media.
• Define target advertiser segments, bootcamp learning objectives, and success metrics tied to downstream business outcomes — not attendance alone.
• Prioritize across formats (flagship bootcamp · city tour · 3P co-hosted) and locations.

Content programming

• Build tiered curriculum, from fundamentals to hands-on practice, that turns product complexity into a clear first-step path for advertisers.
• Own speaker management, and maintain a consistent speaker quality bar across bootcamps.

Operation & scale

• Own end-to-end operations: venue, vendor, agenda, speakers, registration, logistics, on-site execution, post-event follow-up.
• Manage bootcamp vendors and trainers; own SOPs, budget, compliance review and legal/PR approvals.

Cross-team alignment & measurement

• Serve as the single-threaded facilitator across content, channel delivery, product marketing, PR/legal, and finance.
• Drive alignment specifically with AGS and 3P vertical media partners on co-hosted bootcamps — shared goals, joint agenda, co-marketing plan.
• Own bootcamp measurement end-to-end. Build and run the post-bootcamp measurement loop. Communicate results, insights and asks to leadership through written monthly recaps and quarterly program reviews.

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