Senior Marketing Specialist

Job Responsibilities :

Razer Game Services is seeking a passionate and collaborative Senior Marketing Specialist to join its growing marketing team. This role will lead the development and execution of global marketing campaigns to strengthen brand visibility and drive player engagement across its game portfolio. - Lead the planning and execution of global marketing campaigns across digital, social, and community channels.

• Coordinate marketing initiatives across multiple regions and cross-functional teams, ensuring alignment with global publishing strategies.
• Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.
• Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.
• Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.
• Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.
• Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.
• Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.
• Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.