Senior Media Planner

Ready to build the media planning playbook for one of the world's most recognized brands? Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap — converting strategy into plans the buy desk can implement directly. It's an early opportunity to help shape how Adobe plans and buys media for years to come!

This role sits between the media strategy teams and the buy desk, making sure every plan is platform-native and ready to execute! The Senior Media Planner builds tactical plans for assigned channels — audience targeting, budget splits, flighting, and placement — based on regional media strategy, and stays in daily contact with the local strategy team to maintain alignment. Keeping pace with platforms that change their ad products and targeting tools every quarter takes staying current and applying that knowledge consistently across every plan. Finished plans get handed to Adobe's India-based media-buying team for execution. This role flags blockers and resolves them against the team's established process. Where it fits, Adobe's own marketing technology — GenPem, AEP, RTCDP — gets built into the plan, putting Adobe's platforms to work on its own advertising. Before anything moves to the buy desk, campaigns are tagged, organized, and quality-checked against Ops standards, with local nuance (language, regulatory, pricing) layered on top of consistent global planning practices.

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