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Senior Paid Search Executive - PPC
Twinkl · Anywhere · Posted 94 days ago
Senior Paid Search Executive - PPC
Location: Remote UK
Annual Salary: £35,000 - £50,000
Contract: Permanent
About Twinkl:
We\'re here to help those who teach. It\'s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
Position Overview:
As the Senior Performance Marketing Executive, you will be responsible for the development, management, and optimization of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximising ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.
Key Responsibilities:
Manage & Optimise Paid Search Campaigns
Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.Data-Driven Strategy & Execution
Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.Budget Management
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This role centers on Google Ads, Bing Ads, Paid Search Marketing, and 3+ Years Of Paid Search Experience. There are 11 open roles at Twinkl right now.
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