Senior Paid Search Executive

Senior Paid Search Executive

Location: Remote

Annual Salary: £40,000 - £50,000

Contract: Permanent

Ability to speak Spanish desired

About Twinkl:

We\'re here to help those who teach. It\'s what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.

Position Overview:

As the Senior Paid Search Executive, you will be responsible for the development, management, and optimisation of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximising ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.

Key Responsibilities:

Manage & Optimise Paid Search Campaigns

Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.Data-Driven Strategy & Execution

Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.Budget Management

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