Senior Product Manager, Marketing Enablement

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays).

Marketing Enablement is a newly formed squad that owns the systems and surfaces Marketing uses to reach and reward customers. The team's domain spans Betterment's promotions and offers framework (referrals, acquisition and tenured offers, promo codes, and the enrollment and redemption mechanics behind them), customer messaging and in-app content, marketing analytics and attribution, internal marketing ops tooling, and the technical foundation of our public website.

As the Senior Product Manager for Marketing Enablement, you'll own the roadmap for this new team and help shape how it operates from the ground up. You'll partner closely with Marketing to turn campaigns and offer ideas into product capabilities that can be reused, so marketers can do more on their own and we can measure what we ship. Offers at Betterment are financial incentives with real dollar costs and regulatory requirements, so you'll design mechanics like eligibility, enrollment, redemption, and clawbacks with the same rigor we apply to our investing products.

You'll run multiple projects at once from definition through launch, moving between strategy and implementation details, and working closely with Engineering, Design, Marketing, Analytics, Finance, Compliance, and other product teams.

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