Senior Product Manager, Marketing Platform

Upstart’s Marketing Platform team builds the tools, integrations, and measurement capabilities behind our owned and paid marketing channels: Lifecycle (email, push, and SMS), Digital, Direct Mail, and Affiliate Partnerships. Our goal is to increase borrower originations while keeping customer acquisition costs low.

As a Senior Product Manager, Marketing Platform, you will build capabilities that fundamentally change how Upstart captures and converts borrower demand. You’ll partner with the Marketing Platform team to shape this vision and own the roadmap and execution – using technology and AI to help marketers predict customer response, coordinate audiences and channels where it improves results, and launch campaigns faster. You’ll unlock more value from our existing third-party integrations, vendors, and data sources while addressing immediate channel needs, connecting today’s investments to a more effective marketing platform.

How you’ll make an impact

• Manage the Marketing Platform roadmap. Translate the platform vision and immediate-term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
• Make campaign execution faster and more self-service. Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
• Build predictive and AI-assisted capabilities. Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
• Unlock the value of existing technology and data. Connect and extend our third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
• Improve measurement and deliver profitable growth. Strengthen attribution, reporting reliability, and visibility into cross-channel acquisition costs and incrementality. Prioritize and evaluate investments by their contribution to new borrower originations, acquisition efficiency, and campaign execution speed, while balancing reliability, scalability, and compliance.

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