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Senior Product Marketing Manager
Crusoe Energy · San Francisco, CA · Posted 52 days ago
As the product marketer who takes this role, you are curious, detail-oriented, and passionate about understanding our customers’ needs. You thrive in a truth-seeking culture and leverage data to bring clarity, foster internal alignment, and create differentiated messaging and positioning for the product. You enjoy being hands-on and are eager to help build a core marketing function from the ground up. You will partner closely with marketing, product, customer success, and sales leadership to translate our strategy into category-creating execution that effectively positions our product and sets our platform apart from the competition, driving product adoption and user growth. Your expertise in cloud technology and AI (from IaaS to inference), deep understanding of the developer audience, and eye for market trends will be instrumental in expanding our leadership position in the industry.
What You'll Be Working On:
- Develop compelling messaging and positioning for a growing portfolio of Crusoe Cloud products and services that captures our differentiation and uniquely addresses customer pain points.
- Lead product messaging, positioning, and go-to-market strategy across key industry verticals.
- Identify and articulate product and thought leadership narratives that land Crusoe’s vision and value with AI builders, platform teams, and technical leaders.
- Collect and analyze customer insights, competitive intelligence, and market research to inform messaging, positioning, and product strategy.
- Lead product launches and evergreen product marketing efforts to drive customer adoption, usage, retention, and expansion in partnership with Product, Engineering, Developer Relations, and Marketing teams.
- Partner closely with Marketing and Product teams to measure and optimize product messaging and positioning, demand generation activities, and engagement across the customer journey to drive awareness, adoption, and usage.
What You'll Bring to the Team:
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This posting is sourced from Crusoe Energy's own career site — applying takes you there directly.
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This role is one of 42 Product Marketing Manager openings in San Francisco, CA and centers on Product Marketing, Go-to-market Strategy, Cross-functional Project Management, and Written Communication. There are 350 open roles at Crusoe Energy right now.
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