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Senior Product Marketing Manager for Hardware Network Security
Palo Alto Networks · Office - USA - CA - Headquarters · Posted 10 days ago
Own positioning and go-to-market for the hardware Next-Generation Firewall portfolio across branch, campus, and data center deployments, shaping how customers choose and refresh their security infrastructure.
Enterprise networks need security that keeps pace with growing traffic, new applications and changing threats. As organizations adopt AI and modernize their infrastructure, they need firewalls that deliver strong protection, reliable performance and simpler operations.
As our Senior Product Marketing Manager for Hardware Network Security , you will own the positioning, messaging and go-to-market strategy for our hardware Next-Generation Firewall portfolio. You will help customers understand which products meet their needs, how they fit into their security architecture and when to upgrade or refresh their infrastructure. This is an individual contributor role reporting to the Senior Director of Product Marketing. You will work closely with Product Management, Sales and Marketing to turn technical capabilities into clear customer value and bring new products to market.
In this role, you will:
- Own the positioning, value proposition and messaging for hardware firewalls, addressing the priorities of technical and executive buyers.
- Partner with Product Management to define target audiences, customer use cases and messaging across branch, campus and data center deployments.
- Develop competitive positioning and proof points that demonstrate our differentiation in security, performance, operational efficiency and total cost of ownership.
- Create content that supports customer evaluation, demand generation and sales enablement, including presentations, datasheets, whitepapers, blogs and campaign assets.
- Lead go-to-market planning for hardware launches and product updates, coordinating deliverables, field readiness and measures of success.
- Equip Sales, channel partners and field marketing with tools and training to guide product selection, address objections and support hardware refresh and competitive replacement opportunities.
- Work with portfolio PMMs to explain how hardware firewalls and Cloud-Delivered Security Services (CDSS) work together within the broader Network Security platform.
- Represent the portfolio in customer briefings, webinars and industry events, using customer and field feedback to improve messaging and go-to-market execution.
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There are 1,446 open roles at Palo Alto Networks right now. This role is one of 349 Product Marketing Manager openings and centers on Product Marketing, Positioning, Go-to-market Strategy, and Product Launches.
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