Senior Product Marketing Manager, Growth

Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through pricing, positioning, and GTM systems. The Customer Journeys team owns how customers enter, convert, and expand across the platform. We are the connective tissue between the platform and the go-to-market motion.

We are seeking a Senior Product Marketing Manager, Growth with a GM mentality and a direct line to business outcomes. Your work will directly affect funnel conversion, net revenue retention, and customer lifetime value—whether you’re shaping how SMB prospects discover and choose Justworks, or defining the signals and strategies that drive customers from single-product to multi-product adoption.

This role is built for a PMM who combines customer obsession with analytical rigor and a hacker’s mentality for finding growth—someone who moves fast on data and knows that the best insights come from spending time with customers, not just dashboards.

Your Success Profile

Journey & Lifecycle Design

• Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry through conversion and activation) to expansion (progression across products and platform)—translating ICP definitions into entry points, progression paths, and conversion strategies across the funnel.
• Design and optimize acquisition journeys that move prospects from first touch through conversion, and expansion journeys that drive customers toward multi-product adoption—reducing time-to-value and time-to-expansion across both self-serve and sales-assisted motions.
• Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience and progress through each stage—producing journey blueprints the broader GTM system can execute against.
• Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication at key conversion and upsell moments.

Growth Strategy & Execution

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