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Job Opening

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Senior Product Marketing Manager, New Product Success

Amazon · Seattle, WA · Posted 21 days ago

$143k–$193kmgr
6+ yrs expExcelTableauSQLGenerative AIProduct MarketingGo-to-Market StrategyMarketing StrategyCustomer Segmentation

Lead PMM for all of New Product Success at Amazon, setting GTM strategy across the full seller launch journey and hands-on ownership of New Product Accelerator's post-launch growth.

Third-party sellers account for about 60% of units sold in Amazon's stores. New Product Success helps them identify, launch, and scale new products, and helps customers discover them. Our 100+ person organization builds ML and AI powered products and experiences across the entire new product launch journey - from identifying high-potential opportunities, to guiding sellers toward the right products, to accelerating discovery and conversion in the critical early weeks after launch for all new products launched on Amazon across the world.

You'll be the lead product marketing manager for all of New Product Success - setting marketing strategy across a multi-product portfolio that spans the full seller launch journey. You'll define the narrative, shape annual plans, set marketing goals and metrics, build partnerships inside and outside Amazon, and drive the overall GTM approach.

In addition to leading strategy, you'll go hands-on as the PMM for New Product Accelerator, our post-launch AI powered experience that helps sellers scale new products through their most critical growth window. The role is both strategic and operational - you'll influence Directors and VPs on where to invest, and then ship the work yourself. For the right person, it's a chance to define how product marketing works in a high-growth, AI-driven product organization.

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This role is one of 19 Product Marketing Manager openings in Seattle, WA and centers on Data And Metrics, Excel, Tableau, and Cross-functional Marketing Programs. There are 17,473 open roles at Amazon right now.

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