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Senior Specialist, Membership Journey & Channel Excellence
The Lego Group · Denmark · Posted 4 days ago
"Turn complex consumer needs, channels and touchpoints into end-to-end LEGO® Insiders journeys that drive member participation and loyalty."
Job Description Just imagine turning complex consumer needs, channels and touchpoints into journeys that feel seamless, personal and rewarding. Then make it real.
About the role As our Senior Specialist, Membership Journey & Channel Excellence, you'll bring member-centric journey expertise to the development of LEGO® Insiders experiences across LEGO® branded and non-branded channels. Working across functions, you will support the development and continuous improvement of end-to-end membership journeys, bringing together member insights, personas and segments, journey design and channel expertise. You will help translate our membership journey and channel frameworks into clear journey designs, turning member needs and insights into recommendations for how channels and touchpoints work together.
What you'll build
- Develop and maintain end-to-end LEGO® Insiders journey maps across prioritised membership journeys, translating member needs and insights into opportunities to improve the experience.
- Support the development and application of the LEGO® Insiders journey and channel excellence framework, translating strategic direction into clear journey designs, requirements and recommendations.
- Apply membership lifecycle phases across acquisition, onboarding and retention, ensuring journeys and touchpoints connect to a consistent end-to-end member experience.
- Analyse the role and performance of channels and touchpoints across member journeys and develop recommendations for how they can work together to create more seamless and rewarding experiences.
- Apply LEGO® Insiders personas and strategic segments to journey design and channel recommendations, ensuring different member needs are reflected in the experience.
- Collaborate with CRM lifecycle & personalisation, channel, digital product and other cross-functional partners to support the development and activation of joined-up membership journeys.
- Develop clear journey documentation, insights and recommendations to enable alignment and decision-making across membership and partner teams
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This posting is sourced from The Lego Group's own career site — applying takes you there directly.
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This role centers on Customer Journey Mapping, Omnichannel Strategy, Consumer Insights, and Data Analysis. There are 429 open roles at The Lego Group right now.
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