Social Media & Digital Content Specialist

As the Social Media & Digital Content Specialist, you will be responsible for helping ensure GE Appliances’ stories reach, engage, and influence the audiences that matter most. This role connects editorial storytelling with digital publishing, audience development, social media strategy, search optimization, and performance analytics to maximize the impact of the company’s owned media ecosystem. As a key member of the company’s content team, you will own the day-to-day management and growth of GE Appliances’ digital channels, including social media platforms and corporate website. Success in this role requires equal parts storyteller, publisher, strategist, and analyst. You should have a passion for modern content distribution, audience behavior, and the evolving ways people discover information through search engines, AI platforms, and social media. Position Social Media & Digital Content Specialist Location USA, Louisville, KY

How You'll Create Possibilities Key Responsibilities:

• Lead the day-to-day management, publishing, and growth of GE Appliances’ corporate social media channels.
• Identify emerging conversations, industry trends, and cultural moments where the company can provide meaningful perspectives.
• Develop platform-specific publishing strategies that maximize engagement and audience growth.
• Help build relationships with relevant creators, influencers, and digital communities.
• Monitor audience sentiment and identify opportunities for proactive storytelling.
• Manage community engagement by monitoring comments, identifying opportunities to join relevant conversations, and helping foster meaningful interaction across owned channels.
• Identify, develop, and write compelling stories that showcase GE Appliances' people, products, innovation, manufacturing, community impact, and related business priorities.
• Publish and manage content across the corporate website.
• Adapt editorial content across multiple digital platforms while maintaining consistency in voice, messaging, and brand standards.
• Optimize website storytelling based on audience behavior, engagement analytics, and evolving best practices.
• Ensure all published content is optimized for desktop, mobile, social, and AI-powered experiences.
• Optimize content for Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to improve discoverability across search engines and AI-powered experiences.
• Continuously evaluate emerging platforms, content formats, and digital behaviors to identify opportunities for growth.
• Measure content performance and audience engagement, using analytics and insights to continuously improve editorial strategy and content effectiveness.

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